Localization strategist & speaker
Helping digital health and wellness platforms expand into new territories and bringing industry conversations about AI, language, and localization to conference stages and global communities.
I'm Abby — a localization leader with over 9 years shaping multilingual content for global digital health companies. I build scalable localization systems, lead cross-functional teams, and develop strategies that harness AI to deliver high-quality content efficiently across markets.
My background sits at the intersection of mental health content strategy and localization strategy, which means I understand both the sensitivity required in wellness communication and the operational rigor needed to deliver it at scale. I also bring familiarity with the compliance and content governance demands of regulated industries, having worked alongside legal and clinical teams to ensure localized content meets approval requirements.
I'm particularly drawn to the intersection of human expertise and AI innovation: designing pre-translation workflows, building cultural nuance frameworks, and discovering how to use AI tools to improve quality instead of compromising it.
Tailored to where you are and where you're going.
For startups and growing platforms preparing to enter new markets, I assess your content, audience, and goals. Then we work together to build a realistic, phased localization roadmap that fits your scale and regulatory context.
Market expansion · Roadmapping · Budget planningEspecially important for wellness, mental health, and digital health content that can't afford to lose nuance in translation. I lead transcreation projects that preserve tone, intent, and cultural resonance.
Wellness content · Cultural adaptation · Quality reviewI design workflows that make intelligent use of AI: determining cultural nuance guides, pre-empting translator FAQs, and nailing down quality frameworks so your teams produce better content, faster, without sacrificing standards.
AI integration · Process design · Team enablementEvery engagement begins with understanding what success looks like for your specific markets, audience, and content type.
Strategy that works at your current scale, with a clear path to grow. No overbuilt systems, no underestimating the work.
I integrate AI tools into workflows where they genuinely improve quality and efficiency — always with human expertise at the center.
The goal is for your team to run and iterate on what we build together — not to create ongoing dependency.
I speak and write about the practical realities of AI in localization workflows, how localization moves the needle in multilingual mental health content, and what the loc industry needs to navigate a moment of genuine disruption.
I'm available for conference talks, panel discussions, webinar series, and podcast appearances and I also organize and host thought leadership events for the localization community.
A two-part editorial series for Localazy exploring AI-powered source file analysis ahead of translation including a hands-on test integrating AI-generated annotation files directly into a CAT tool interface.
Ask me about it
Practitioner-led sessions grounded in real implementation experience. Topics span AI in localization, digital health content strategy, transcreation, globalization quality frameworks, and the human side of industry disruption.
Keynote · Panel · WorkshopI organize and host thought leadership webinars for the localization community around AI innovation, the future of localization and more. Available to co-produce or host for your platform.
Hosting · Co-production · Series designI write for industry publications on the practical and human dimensions of localization in the AI era. Published on Localazy and in development with additional platforms and collaborators.
Articles · Guest posts · Industry mediaI'm open to conference talks, panel invitations, webinar co-productions, and podcast conversations.
Get in touchWhether you're mapping out your first international market, rethinking an existing localization setup, or building a speaking program, I'd love to hear what you're working on.